In November of 2011 Google announced the addition to Google+ of business pages and they are making sure that there is a significant distinction between their “Business Page” and the “Fan Page” of Facebook. The intent according to Google is to make the “Business Page” business friendly and to focus them on increasing productivity of businesses online efforts.

Our company has investigated these claims and feels that there is reasonable basis for their assertions. The secret as always with Internet activities is to learn the optimum methods to reap best results. We have researched and will continue to monitor this new development in online business activities and will assist our clients in all aspects of this new product. As usual we will provide service tailor to individual client needs. Everything from full service site maintenance to simple initial setup and client training is offered immediately.

However despite the similarities, Google plus 1 and Facebook liking are still quite different in terms of how long a generated buzz will last- that is perhaps the most important different. Whilst Facebook liking, that page of website that you have liked will be visible to all your contacts via your wall or their news feed. Because of this, that particular post will been seen by a lot of people in a short period of time. The odds of that certain post going viral is quite high. However, this is not sustainable and is not good for the long run as it has an equally high chance of being forgotten as it gets buried under other posts. Soon enough the results of the like become non-existent.

Google plus 1, however, functions differently. Web pages that are plus 1’d appear not only on an individual’s Google profile page, but they can also be seen when a contact or friend is searching for a related subject whilst on Google. Once you have plus 1’d a web page or website, and your friends or contacts happen to stumble upon that page in Google’s search result, it will be instantly evident that you have liked that web page and because of that he or she has a higher chance of clicking that particular entry. What’s beautiful about Google plus 1 is that the effects of plus 1-ing something will last longer than that of a Facebook like. This specific difference is integral, and it’s much more useful to online marketers and promoters in a long run.